How - Key Marketing

HOW

CORE VALUES

Alignment of core values matters in everyone’s life. In every respect. From families, to friendships, hobbies, interests or philanthropic endeavours. Of course then, values certainly matter in business relationships. At KEY, core values represent more than words on an inspirational poster. They are the guiding principles as to how KEY approaches every single step towards the achievement of mutual success for clients and KEYpers alike.

PROVEN PROCESS

Only those who are immersed in the industry can fully understand the mind-boggling degree of complexity and risk involved in the thousands of perfectly-timed moving pieces that come together in the creation of a new development. Whether talking about a 50 acre master plan or a single boutique residential tower, bringing a community to life is as complicated an endeavour that others simply don’t understand. At KEY, the real estate industry is what they live and breathe. As such, KEY has perfected straight-forward and all-encompassing processes from first introductions to final closings. KEY is structured and process-driven making the marketing and sales of projects as streamlined and efficient as possible. KEY does this so that you don’t ever have to question the how or why of every step they take towards your success.

60 minute intro meeting where we learn about the developer, project. goals and where the developer learns about KEY.
KEY visits project site
KEY determines project fit and feasibility based on KEY’s project pipeline and the overall market
Strategy Overview and Engagement

Marketing

Marketing Leads Strategy with Sales in Support
KEY Mutually Approved Plan (MAP)
Budget Development & Approval
Product Design
Dream Team Composition in including Interior Design, Graphic Design, etc
Execution of the KEY Marketing System
Market Testing
Weekly K10 Meeting Rhythm

Sales

Sales Leadership Leads with Marketing in Support
Sales Team Assembled & Trained
Shop & Compare
Execution of the KEY Selling System
Weekly K10 Meeting Rhythm
Daily Sales Analysis & Reports

Customer Care

Customer Care Leads, Marketing & Sales in Support
Buyers Well Supported
Amendments
Deposits
Completion Notice
Schedule walkthroughs

BOOK A MEETING

SERVICES

Though KEY is known in the industry as Project Marketers, the truth of the matter is that their scope of work for clients begins long before marketing begins, and doesn’t end until well past the final closing. KEY brings all necessary market intelligence, analysis, and experience in the strategic planning and execution of all facets of project development including but not limited to:

Site Acquisition

Sales & Project Marketing

Customer Care

Strategy Development

Market Intelligence

REALTOR SUPPORT

LARGEST REALTOR NETWORK

KEY has the single largest realtor network of all project marketers in BC. Nearly 14,000 relationships that have been developed and nurtured over more than a decade gives KEY the capability to move residential product at a speed and volume that a single developer cannot.

KEY SUPPORTS CONSUMER PROTECTION

A solid decade before the Government implemented much-needed legislation in the matter, KEY had already been proven as a leader in the endorsement of consumer rights with the encouragement of buyers to seek agent representation. KEY had long since perfected these working relationships and as a result nobody does it better.

DEVELOPER REPRESENTATION

KEY does not represent buyers, KEY only represents the developer. In contrast, most of KEY's competitors represent both parties with impunity. As a result, KEY enjoys more long-term loyal support from buyers agents than everybody else. KEY removes the risk that a realtor will lose their own client to KEY.